Tuesday, 4 December 2012
Promotion Tutorial:
Business Nightmares with Evan Davies Part 1
View Hoover case study from 13.00 to 15.00, then:
Business Nightmares with Evan Davies Part 2
View Hoover case study from 00.00 to 11.33
Working in small groups, discuss the case study.
Critically analyse this case study to identify what went wrong.
What elements of the promotional mix were not correctly considered?
What could Hoover have done differently to avoid this situation?
Could Hoover possibly have known what the impact might be?
What should they have done when the scale of the problem became apparent?
Prepare a small group presentation to feed your discussion back to the seminar group.
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